A clear brief in minutes.
Your team starts with the audience, the insight and the deliverables, plus a list of questions still to answer.
For in-house creative teams
Get the brief right first time with AI agents that know your brand.
Turn any creative request into a clear brief in minutes. Brainwaves drafts it from your brand's own knowledge and past work, then helps your team answer it.
An estimated
33%
of marketing budgets is wasted on poor briefs and misdirected work.
Unclear requests leave your team writing the brief.
A message asks for social posts by Friday. It doesn't say who they're for or what they should achieve. Your team knows the brand well enough to fill the gaps, but on a three-day turnaround there's no time to dig out the detail.
Requests skip the basics.
They say what's needed and by when. Your team has to work out who it's for and what it should achieve.
The detail is buried.
It's in a tracking report or an old campaign review somewhere. Finding it means opening decks and asking who remembers.
The person who knew has left.
A handover rarely captures everything. Whoever takes over ends up chasing people for what they knew.
So briefs go out with gaps, and the work goes round again.
In-house agency leaders name the quality of the briefs they receive as the biggest barrier to better creative work.
Brainwaves builds every brief from your brand's knowledge.
Keep your brand's knowledge up to date.
Brainwaves turns your tracking, research, guidelines and campaign reviews into a living Wiki of what your brand knows. Add new files as they come in and rebuild to keep it current. Every point links back to its source.
Turn unclear requests into clear briefs.
Brainwaves already knows your brand, so it can fill in much of what a request leaves out, like the audience and what's worked before. It asks about the rest and leaves anything it can't answer open instead of guessing.
Add fresh insight to what your brand knows.
Agents dig into your category, audience and culture, drawing on outside sources, and show the evidence behind every insight. Your team decides what's useful for the work.
Try it on a real project.
Book a demoStart every project with what you need to know.
Everyone works from the same knowledge.
New starters and freelancers can read what the brand knows instead of asking around.
Ideas start from the brief.
Agents build on the brief and your brand's knowledge, so the first round needs fewer changes.
Get up to speed on any product or market.
Each product and market can have its own Wiki. Whoever picks up an unfamiliar project can read what's already known and check the original sources.
If your team looks after several brands, each has its own space in the same account.